In a niche update that some humans may nicely have been retaining out for, Amazon has introduced that Alexa-enabled units can now play podcasts through Apple Podcasts. It capability that iPhone users entrenched in Apple’s podcast app can simpler play their favorite suggests as a substitute than having to use a one of a kind carrier on their Alexa speaker.
On an equal day, Spotify additionally introduced its podcast platform now works with Alexa devices. Both updates were in the particular US only at the time of writing.
The updates will work on Amazon Echo hardware and other speakers with Alexa built-in.
In another move that sees rival agencies embracing each other’s hardware and software in order to inspire adoption of their very own products, it’s turning into a tangled net of provider loyalty out there in the customer tech world. People with iPhones enjoying Spotify podcasts on their Amazon Echo when all Apple absolutely desired was for you to play Apple podcasts on your HomePod.
But due to the fact that members of the family with Amazon and Google have thawed, organizations are more aware of their users’ habits and are conceding, with moves like this, that people aren’t that manufacturer loyal when it comes to clever speakers and podcast players. These two matters are sticky though, and it’s difficult to trade the ecosystem as soon as you’re in.
Amazon wishes you to use its Alexa devices as an awful lot as possible, and this update will make certain that your podcast streaming just obtained that bit easier. Given Amazon does not have a podcast platform (one of the few things it does now not have, at this stage), it won’t be of a great deal problem to Bezos and co. that you’re the use of a rival carrier on its hardware.